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1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.

FBA air transportation is a common way of international logistics transportation. In the first transportation of fba、 many sellers are willing to choose air transportation to transport their goods to the destination、 because in terms of timeliness、 air transportation is relatively stable. In the case of the special line to fba in the United States、 the timeliness is generally about 2 days、 but if you choose sea transportation、 it may take 15-20 days、 and sometimes it will be more affected by the weather So it's good to choose air transportation.

If you have sent international postal surface mail packages、 you will know that the advantage of surface mail lies in its wide coverage、 many corners can be sent、 but it can be said to be the slowest logistics、 many times it can not be tracked、 and remember that there is no bottom in the process center. The delivery process of registered mail is more clear、 and it will bear certain responsibility for loss and damage、 so it is faster and safer. In terms of cross-border special line logistics、 it is also of similar significance. For example、 TODROPSHIPPING、 which specializes in e-commerce special lines、 has 5-8 working days for registered express mail to arrive in the United States. At the same time、 tracking inspection is supported. In some countries、 it can be re dispatched twice、 while ordinary mail takes 8-10 working days. Not only can it not be tracked、 but also there is no return or compensation service. When you are in a hurry、 if you cannot find a piece、 you just wait. Of course、 the cost of ordinary mail will be cheaper than that of registration.