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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
Operation process of overseas warehouse:
1. The Seller shall transport the goods to the overseas warehouse or entrust the carrier to transport the goods to the overseas warehouse of the carrier.
This batch of international goods can reach the warehouse by sea、 air or express.
2. The seller manages overseas warehousing online and remotely.
The Seller shall use the logistics information system of the logistics provider to remotely operate the goods stored abroad and update them in a timely manner.
3. Operate the goods according to the Seller's instructions.
Warehousing、 sorting、 packaging and distribution shall be carried out in strict accordance with the Seller's instructions according to the automatic operation equipment of the logistics company's overseas storage center.
4. Update system information in real time.
After delivery、 the system will update and display the inventory status in a timely manner so that the seller can master the inventory status in real time.
