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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
According to the form and packaging of goods、 the maritime transport goods are divided into three categories: liquid goods、 dry bulk goods and general cargo. The three categories of goods are divided as follows:
① Liquid cargo: petroleum、 product oil、 liquefied gas、 liquid chemicals and other liquid cargo.
② Dry bulk cargo: various primary products and raw materials. Generally、 dry bulk cargo can be divided into bulk cargo and small bulk cargo according to the size of transportation batch. Bulk cargo mainly includes coal、 metal ore、 grain、 etc; Small batch bulk cargo includes steel、 wood、 fertilizer、 cement、 etc.
③ General cargo: mainly including electromechanical equipment、 chemical industry、 light industry medicine and other industrial finished products、 agricultural、 animal husbandry and fishery products. These goods are generally consigned in the form of "pieces"、 "boxes" and "bundles"、 including packaged goods、 unpacked goods or non packaged goods、 and unitized goods.
