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According to the QYR survey results, the global wine cabinet market value reached 9.76 billion yuan in 2018, which is expected to grow to 9.85 billion yuan in 2025, with a CAGR of 0.1%. With wine cabinet as the key word, the monthly search volume has reached 37730. The average popularity of Google Trends search in the past year has exceeded 50, with an average star rating of 4.3. This shows that the market is still hot, but the current market maturity is average. It is less difficult to establish competitive barriers through product differentiation. There is a large space for new products to enter. Cross border sellers can consider entering the market.
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1. Professional team in China and the USA
If the selected American overseas warehouse has a dedicated team at home、 they will consider some problems that may be encountered after the goods are warehoused overseas and avoid it in advance. In this way、 the situation that the goods have been sent overseas but have encountered problems and are not easy to handle is reduced.
2. Warehouse provides insurance
The goods may be lost、 damaged、 delayed、 etc. in the operation process. Some overseas warehouses will introduce various types of insurance、 cargo damage insurance、 loss of parts insurance、 delay insurance、 etc. In case of problems in the warehouse、 these types of insurance will enable the seller to obtain reasonable claims without loss.
3. Scale and hardware facilities
The small American overseas warehouse has its own limitations. For some emergencies that may not be handled well and cause losses to the seller's interests、 it is recommended to choose an American overseas warehouse with complete hardware and software equipment and complete systems.
4. Independent taxation
The protection of tax and law is not only that your process is legal、 but also that of other customers in the overseas warehouse. In a common warehousing system、 only when everyone is legal can it be truly guaranteed.
5. Clear billing method
Not all American overseas positions are reliable. When choosing、 sellers should remember to look for those whose charges and prices are clear and unambiguous.
6. Provide a mature management system
A mature management system includes inventory、 sales order、 inventory and other data reports、 supports barrier free communication between customers、 goods、 overseas warehouses、 and logistics companies、 and provides accurate and timely information.
Amazon FBA in the United States limits the number of products to be warehoused according to the sales volume.
Then、 it will save a lot of costs to fill at least one container at a time.
At this time、 the most necessary is the American overseas warehouse.
Therefore、 the most obvious cost savings are transportation fees (including customs duties、 AMS、 IFS declaration fees、 BOND fees、 importer agency fees、 etc.).
And the recent trip to the United States has been delayed.
So now it has become a necessary choice for Amazon sellers and overseas warehouses
1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
