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First of all、 we learned that the overseas warehouse is actually a kind of overseas leased warehouse derived from the service of cross-border e-commerce or foreign trade. The appearance of overseas warehouse has greatly improved the storage and delivery time、 efficiency problems、 logistics costs、 customs clearance fees、 etc. For the seller、 a series of savings and efficiency improvements have made the profit of the seller's own products continue to increase、 followed by a more convenient delivery service One piece consignment of overseas warehouse is divided into one piece consignment of supplier's goods source and self owned goods source to prepare goods for overseas warehouse. After the customer places an order、 the overseas warehouse system issues delivery instructions、 and the overseas warehouse staff receives the instructions、 they are responsible for the final delivery work such as packaging and shipment.

Naturally、 we have some understanding of his process from the understanding of overseas warehouse and one agent:

1. The cross-border foreign trade seller arranges express delivery to deliver the goods to the US warehouse;

2. The warehouse shall count the goods received and put them on shelves;

3. When a buyer places an order on the platform、 the buyer uploads the order in the warehouse system;

4. The warehouse receives the order instruction to distribute goods and deliver goods、 and the American local logistics delivery;

5. The buyer receives the order item.

At present、 most of them will provide a consignment service to better meet the seller's selection、 delivery and other issues、 especially for novice sellers. Of course、 the seller also needs to find a partner to support the delivery of one piece of goods、 so that the goods can be delivered in time.

For overseas warehouses that issue goods on behalf of others、 most of their service types also include export tax refund、 customs clearance、 distribution、 return processing、 return inspection、 overseas after-sales maintenance、 transit service、 and the service of pushing and changing labels.

Therefore、 the option of issuing overseas warehouse on behalf should not be sloppy.

Now let's share how to choose an appropriate overseas warehouse.

Whether there is a mature management system

For sellers、 customers、 goods、 overseas warehouses and information sharing and docking with logistics companies are very important、 so it depends on whether the management system matches the integration needs of their own enterprises、 such as order management、 waybill management、 etc. This is essential for a mature overseas warehouse enterprise.

Whether there is enough storage area and operation capacity

It is believed that we all often encounter the problem of "overseas warehouse explosion"、 which will lead to problems in the peak season turnover. Therefore、 the cooperative overseas warehouse enterprises must have a large inventory and professional operation capacity、 which can largely avoid these problems and enable the expansion of e-commerce sellers.

Whether there is a professional service team

The professional service team can provide cross-border e-commerce sellers with a one-stop service system、 starting from the delivery of goods to overseas warehouses. This can minimize the problems of goods overseas、 and at the same time、 it will be more coordinated and harmonious when connecting with customers.

PS: When selecting overseas warehouses、 we must make detailed adjustments、 such as whether the person in charge of the overseas warehouse has many years of overseas life experience、 and whether he has many years of operation experience in the logistics industry.

Clear billing mode

Not all overseas warehouses are reliable. Some overseas warehouse enterprises will attract you with low prices、 but there are many surcharges behind. Therefore、 when choosing、 sellers must find clear and definite charges and prices、 and there is no ambiguous overseas warehouse.

PS: In addition、 it is necessary to know in detail whether the geographical location of the warehouse is convenient and whether the service team is all Chinese. Because if the shipment is urgent、 most Chinese people accept overtime、 which can increase the processing speed of goods.

Overseas warehouse is one of the distribution channels of cross-border e-commerce. The use of overseas warehouse allows unlimited expansion of the seller's product categories. Some products have a long service life and do not belong to FMCG、 but there are restrictions on the market demand、 the formation of scale、 and the sales in overseas warehouse. The product categories in overseas warehouse can be expanded indefinitely. And the overseas warehouse is not only used for storing and transporting goods. What service function does the overseas warehouse have? Today、 let's talk about the five functions of overseas warehouse.

1. Return and replacement services.

Generally、 multinational e-commerce sellers will inevitably encounter many problems、 such as account closure、 product failure to go on sale、 wrong SKU label、 etc.、 so they can use the overseas warehouse delivery mode to provide services such as return、 exchange、 and label change、 so that the product can gain value again and avoid loss of goods.

2. Value added services.

When using FBA、 the seller can simultaneously use overseas warehouse services to replenish goods nearby、 minimize transaction costs and reduce transaction risks. In addition to FBA transit、 overseas warehouses can also provide value-added services for sellers、 such as warehousing inspection、 goods putting on shelves、 inventory management、 order receiving、 order sorting、 order review、 multi-channel shipment、 etc.

3. FBA replenishment service.

Cross border sellers can place part of their goods in overseas warehouses. When they find that the FBA stock is insufficient、 they can immediately replenish the stock from overseas warehouses. This process does not require an appointment. It can ensure that the warehouse is not arranged in the peak season. This operation method can save a lot of freight costs.

4. Overseas warehouse issues one piece.

The Seller shall prepare the products in batches from home to overseas warehouse、 and then the staff of overseas warehouse shall check and put them on the shelf. When a buyer places an order、 the Seller only needs to issue a delivery order in the overseas warehouse management system、 and the warehouse staff will implement local delivery service in accordance with local instructions.

5. FBA transit、 FBA transit and FBA transit services.

In most cases、 the FBA is used in combination with the third-party overseas warehouse、 stock goods in the overseas warehouse first、 forward (replenish) the FBA regularly or irregularly、 and handle the return and replacement of goods from the overseas warehouse while delivering goods from the FBA.

According to the form and packaging of goods、 the maritime transport goods are divided into three categories: liquid goods、 dry bulk goods and general cargo. The three categories of goods are divided as follows:

① Liquid cargo: petroleum、 product oil、 liquefied gas、 liquid chemicals and other liquid cargo.

② Dry bulk cargo: various primary products and raw materials. Generally、 dry bulk cargo can be divided into bulk cargo and small bulk cargo according to the size of transportation batch. Bulk cargo mainly includes coal、 metal ore、 grain、 etc; Small batch bulk cargo includes steel、 wood、 fertilizer、 cement、 etc.

③ General cargo: mainly including electromechanical equipment、 chemical industry、 light industry medicine and other industrial finished products、 agricultural、 animal husbandry and fishery products. These goods are generally consigned in the form of "pieces"、 "boxes" and "bundles"、 including packaged goods、 unpacked goods or non packaged goods、 and unitized goods.

1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.