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Overseas warehouse is one of the distribution channels of cross-border e-commerce. The use of overseas warehouse allows unlimited expansion of the seller's product categories. Some products have a long service life and do not belong to FMCG、 but there are restrictions on the market demand、 the formation of scale、 and the sales in overseas warehouse. The product categories in overseas warehouse can be expanded indefinitely. And the overseas warehouse is not only used for storing and transporting goods. What service function does the overseas warehouse have? Today、 let's talk about the five functions of overseas warehouse.
1. Return and replacement services.
Generally、 multinational e-commerce sellers will inevitably encounter many problems、 such as account closure、 product failure to go on sale、 wrong SKU label、 etc.、 so they can use the overseas warehouse delivery mode to provide services such as return、 exchange、 and label change、 so that the product can gain value again and avoid loss of goods.
2. Value added services.
When using FBA、 the seller can simultaneously use overseas warehouse services to replenish goods nearby、 minimize transaction costs and reduce transaction risks. In addition to FBA transit、 overseas warehouses can also provide value-added services for sellers、 such as warehousing inspection、 goods putting on shelves、 inventory management、 order receiving、 order sorting、 order review、 multi-channel shipment、 etc.
3. FBA replenishment service.
Cross border sellers can place part of their goods in overseas warehouses. When they find that the FBA stock is insufficient、 they can immediately replenish the stock from overseas warehouses. This process does not require an appointment. It can ensure that the warehouse is not arranged in the peak season. This operation method can save a lot of freight costs.
4. Overseas warehouse issues one piece.
The Seller shall prepare the products in batches from home to overseas warehouse、 and then the staff of overseas warehouse shall check and put them on the shelf. When a buyer places an order、 the Seller only needs to issue a delivery order in the overseas warehouse management system、 and the warehouse staff will implement local delivery service in accordance with local instructions.
5. FBA transit、 FBA transit and FBA transit services.
In most cases、 the FBA is used in combination with the third-party overseas warehouse、 stock goods in the overseas warehouse first、 forward (replenish) the FBA regularly or irregularly、 and handle the return and replacement of goods from the overseas warehouse while delivering goods from the FBA.
The so-called "air distribution" means air transportation plus delivery. FBA air distribution refers to a distribution channel of Amazon. UPS air distribution refers to the time when the local UPS express company picks up the goods and delivers them to the FBA warehouse、 Amazon FBA signs for receipt、 and the overall operation is completed.
American UPS Air Dispatch "、 the first air transportation to the United States、 after being transported to the United States by international air transportation、 and then delivered to the door or designated warehouse by UPS express.
Use FBA to deliver goods. For buyers、 they can quickly receive the purchased goods without logistics problems、 so that buyers can receive goods for a long time、 greatly improving their shopping experience; For sellers、 there is no need to worry about the timeliness of logistics delivery. They can spend more time on product operation and quickly seize the market.
First of all、 we learned that the overseas warehouse is actually a kind of overseas leased warehouse derived from the service of cross-border e-commerce or foreign trade. The appearance of overseas warehouse has greatly improved the storage and delivery time、 efficiency problems、 logistics costs、 customs clearance fees、 etc. For the seller、 a series of savings and efficiency improvements have made the profit of the seller's own products continue to increase、 followed by a more convenient delivery service One piece consignment of overseas warehouse is divided into one piece consignment of supplier's goods source and self owned goods source to prepare goods for overseas warehouse. After the customer places an order、 the overseas warehouse system issues delivery instructions、 and the overseas warehouse staff receives the instructions、 they are responsible for the final delivery work such as packaging and shipment.
Naturally、 we have some understanding of his process from the understanding of overseas warehouse and one agent:
1. The cross-border foreign trade seller arranges express delivery to deliver the goods to the US warehouse;
2. The warehouse shall count the goods received and put them on shelves;
3. When a buyer places an order on the platform、 the buyer uploads the order in the warehouse system;
4. The warehouse receives the order instruction to distribute goods and deliver goods、 and the American local logistics delivery;
5. The buyer receives the order item.
DHL、 compared with the other three modes of transportation、 has the greatest advantage in terms of timeliness、 and the freight is relatively cheaper than UPS and TNT.
FEDEX and freight are the cheapest of the four、 but the aging is also the slowest. Generally、 the normal aging is about 4-7 working days.
UPS and time efficiency are not much different from DHL、 but the price is slightly higher、 and the corresponding additional charges are also quite large.
TNT and cost are the highest among the four types of express delivery、 and the price advantage is relatively obvious for Australia、 the Middle East and Western European countries alone.
DHL: Small goods have advantages in global price timeliness.
FEDEX.
UPS: Customers with high timeliness requirements can choose this mode、 which is as fast as DHL.
