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Overseas warehouse is one of the distribution channels of cross-border e-commerce. The use of overseas warehouse allows unlimited expansion of the seller's product categories. Some products have a long service life and do not belong to FMCG、 but there are restrictions on the market demand、 the formation of scale、 and the sales in overseas warehouse. The product categories in overseas warehouse can be expanded indefinitely. And the overseas warehouse is not only used for storing and transporting goods. What service function does the overseas warehouse have? Today、 let's talk about the five functions of overseas warehouse.
1. Return and replacement services.
Generally、 multinational e-commerce sellers will inevitably encounter many problems、 such as account closure、 product failure to go on sale、 wrong SKU label、 etc.、 so they can use the overseas warehouse delivery mode to provide services such as return、 exchange、 and label change、 so that the product can gain value again and avoid loss of goods.
2. Value added services.
When using FBA、 the seller can simultaneously use overseas warehouse services to replenish goods nearby、 minimize transaction costs and reduce transaction risks. In addition to FBA transit、 overseas warehouses can also provide value-added services for sellers、 such as warehousing inspection、 goods putting on shelves、 inventory management、 order receiving、 order sorting、 order review、 multi-channel shipment、 etc.
3. FBA replenishment service.
Cross border sellers can place part of their goods in overseas warehouses. When they find that the FBA stock is insufficient、 they can immediately replenish the stock from overseas warehouses. This process does not require an appointment. It can ensure that the warehouse is not arranged in the peak season. This operation method can save a lot of freight costs.
4. Overseas warehouse issues one piece.
The Seller shall prepare the products in batches from home to overseas warehouse、 and then the staff of overseas warehouse shall check and put them on the shelf. When a buyer places an order、 the Seller only needs to issue a delivery order in the overseas warehouse management system、 and the warehouse staff will implement local delivery service in accordance with local instructions.
5. FBA transit、 FBA transit and FBA transit services.
In most cases、 the FBA is used in combination with the third-party overseas warehouse、 stock goods in the overseas warehouse first、 forward (replenish) the FBA regularly or irregularly、 and handle the return and replacement of goods from the overseas warehouse while delivering goods from the FBA.
1. Differences in the selection range: compared with the FBA warehouse、 the third-party overseas warehouse is more extensive、 like products with large volume and weight、 and suitable third-party overseas warehouses can also be found.
2. Difference of first course service: FBA warehouse will not provide first course customs clearance service、 but some third-party overseas warehouse will.
3. Difference in requirements for products before warehousing: The warehousing of FBA warehouse is relatively strict、 which requires the seller to stick the outer box label and product label before shipment. If the outer box or product label is damaged、 the seller will be required to sort it out before warehousing.
The warehousing requirements of the third-party overseas warehouse are not as high as those of the FBA warehouse、 and they even provide sorting and assembly services before putting on the shelf.
4. Differences in distribution after product warehousing: Amazon defaults to separate warehouses、 while third-party overseas warehouses generally place goods from the same seller in the same warehouse for centralized management.
5. Difference in warehousing cost: Generally speaking、 if the volume of goods is large、 the cost of using the FBA warehouse is higher than that of the third-party overseas warehouse.
6. Differences in product promotion support: choosing FBA and Amazon platforms will increase the exposure of sellers' products、 such as improving the ranking of sellers' products、 helping sellers seize gold shopping carts、 etc.、 which will help improve the flow and sales of sellers' stores.
