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1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.

First of all、 we learned that the overseas warehouse is actually a kind of overseas leased warehouse derived from the service of cross-border e-commerce or foreign trade. The appearance of overseas warehouse has greatly improved the storage and delivery time、 efficiency problems、 logistics costs、 customs clearance fees、 etc. For the seller、 a series of savings and efficiency improvements have made the profit of the seller's own products continue to increase、 followed by a more convenient delivery service One piece consignment of overseas warehouse is divided into one piece consignment of supplier's goods source and self owned goods source to prepare goods for overseas warehouse. After the customer places an order、 the overseas warehouse system issues delivery instructions、 and the overseas warehouse staff receives the instructions、 they are responsible for the final delivery work such as packaging and shipment.

Naturally、 we have some understanding of his process from the understanding of overseas warehouse and one agent:

1. The cross-border foreign trade seller arranges express delivery to deliver the goods to the US warehouse;

2. The warehouse shall count the goods received and put them on shelves;

3. When a buyer places an order on the platform、 the buyer uploads the order in the warehouse system;

4. The warehouse receives the order instruction to distribute goods and deliver goods、 and the American local logistics delivery;

5. The buyer receives the order item.

There are three forms of overseas warehouse for cross-border e-commerce: FBA、 self built warehouse、 third-party warehouse

In fact、 managing the overseas warehouse is to manage its own goods and ensure that the goods are sufficient without wasting resources. This requires managers to consider sales data、 costs and other aspects to make full use of the overseas warehouse and help the normal supply of goods.

The operation mode of shipping to Amazon warehouse in Europe is as follows:

Air transportation+local delivery at the destination、 the freight company collects a certain amount of goods、 the first flight package board flies to the city near the Amazon warehouse in Europe、 Germany、 and the customs clearance company of the freight company completes the customs clearance、 and then the express company delivers the goods to the warehouse; This method is less effective than the first one、 but the freight rate is economical.