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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
First of all、 we learned that the overseas warehouse is actually a kind of overseas leased warehouse derived from the service of cross-border e-commerce or foreign trade. The appearance of overseas warehouse has greatly improved the storage and delivery time、 efficiency problems、 logistics costs、 customs clearance fees、 etc. For the seller、 a series of savings and efficiency improvements have made the profit of the seller's own products continue to increase、 followed by a more convenient delivery service One piece consignment of overseas warehouse is divided into one piece consignment of supplier's goods source and self owned goods source to prepare goods for overseas warehouse. After the customer places an order、 the overseas warehouse system issues delivery instructions、 and the overseas warehouse staff receives the instructions、 they are responsible for the final delivery work such as packaging and shipment.
Naturally、 we have some understanding of his process from the understanding of overseas warehouse and one agent:
1. The cross-border foreign trade seller arranges express delivery to deliver the goods to the US warehouse;
2. The warehouse shall count the goods received and put them on shelves;
3. When a buyer places an order on the platform、 the buyer uploads the order in the warehouse system;
4. The warehouse receives the order instruction to distribute goods and deliver goods、 and the American local logistics delivery;
5. The buyer receives the order item.
Usually、 it is difficult to list the costs of warehousing outsourcing and logistics consignment. Because these costs are closely related to the specific types of goods、 the daily delivery quantity of goods、 warehouse rent and other value-added services、 and the change of each variable will affect the difference of specific prices. A more accurate answer can only be obtained by face-to-face confirmation of all details and clarification of all charges.
The following points determine the cost of e-commerce warehousing:
1. First of all、 in terms of the types of goods、 specific prices need to be determined according to specific goods. For example、 the prices of different types of goods such as clothing、 food and equipment are also quite different. Because the volume and size of different types of goods are quite different、 there are different requirements for storage and transportation、 which will directly affect the specific costs.
2. The daily order quantity is also an important reason for affecting specific expenses. It is conceivable that the higher the daily order quantity、 the lower the price of each order、 which is also easy to understand.
3. In terms of warehouse rent、 it is well understood and relevant expenses are calculated according to the specific location and area of the rented warehouse.
4. Other value-added services、 that is、 some value-added services that can be provided to e-commerce、 such as product packaging replacement、 barcode pasting、 sending SMS and other services.
In order to solve these complicated charging items、 the warehousing and distribution service charges of TODROPSHIPPING are very simple and clear. The fees for goods receipt、 fulfillment、 packaging、 labeling and other services are 4rmb per ticket、 charged by ticket、 without minimum consumption、 warehouse rent and other additional charges. Overseas warehouses can also be rent free for one month、 simple and affordable.
For medium and large products、 the cost of logistics and express delivery is a big part、 and the seller's top priority is to give consideration to freight and timeliness、 which directly determines whether he can have greater competitiveness in the competition with peers. The following factors need to be considered when selecting the overseas warehouse storage and final process one piece delivery mode: overseas warehouse location、 final process channel and storage system、 response speed、 ability to deal with emergencies、 peripheral supporting services、 etc.
The location of overseas warehouse mainly depends on whether it is distributed in the region of its main purchasing group、 whether it is close to the port、 whether it covers the United States、 etc. Among them、 whether it is close to the port will affect the timeliness and cost of trailer warehousing、 and the other two will directly affect the high and low cost of the final journey and the length of the timeliness、 which cannot be ignored.
However、 the tail channel is equally important. Besides the high and low cost、 we should also consider the stability of the tail channel and the ability to deal with emergencies such as stock explosion. It is better to choose your own tail channel. If it is the tail channel of others、 the price (changed) is not superior. Besides、 the response speed to deal with various problems is also unmatched. The experience is greatly discounted、 and even the problem cannot be solved at all. In addition、 such as the storage system、 surrounding facilities、 and whether the warehouse specializes in medium and large items are also factors that sellers need to consider when selecting cooperative overseas warehouses.
