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Affected by the epidemic, the "home economy" has driven a large increase in the search volume of home fitness products. According to data, the sales of fitness products increased significantly in the first half of the year. According to sales data from e-commerce platforms, the sales of fascia guns in the first half of the year increased by 2177%. Rowing machines were up 135% year over year, and yoga mat sales were up 53% year over year. According to data from an e-commerce platform, during the epidemic, the sales of fascia guns on the platform increased by 20 times year-on-year.

1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.

As long as it is not liquid、 dangerous goods、 or goods whose volume is not too long or too high、 they can generally be transported by air、 but the air transportation is to pick up goods at the airport、 while the international express delivery is to deliver goods directly to the door

Matson fast ship refers to a sea transportation route from Shanghai (Ningbo、 Xiamen) port to Long Beach in the United States.

The predecessor of Matson fast ship is to ship arms. It has entered the Chinese market since 2005、 opened the first China US route (CLX1) in China、 and attached itself to Ningbo Shanghai Long Beach. This route uses five container ships that can carry 2600 TEU containers on average.

Matson Express generally takes about 15 days to sail at sea、 so the time limit is fast.

Matson Express has its own port、 which is not likely to be blocked in the traditional peak season like other ports.

As far as the Amazon seller logistics is concerned、 the FBA business process of Meisen Express is: the FBA goods from Shenzhen and other regions where there are many sellers are loaded first、 then concentrated in Shanghai port by barge、 and then directly sent to Long Beach、 USA.

After arriving at Long Beach、 the goods will be distributed to LA Port or distributed to FBA warehouses by express delivery. Amazon warehouses in Western America deliver goods at the fastest speed and most timely. ONT8 warehouses in Western America are also warehouses where a large number of Chinese sellers concentrate their goods、 so they are very popular with sellers in the United States and Asia.