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FBA headline by sea voyage is cheaper、 but it is relatively slow and cost-effective for large cargoes.

However、 if it is a small package、 air transportation may be more cost-effective and efficient.

The specific requirements shall be selected according to the products you transport and the time limit、 which is the most cost-effective

The operation mode of shipping to Amazon warehouse in Europe is as follows:

Air transportation+local delivery at the destination、 the freight company collects a certain amount of goods、 the first flight package board flies to the city near the Amazon warehouse in Europe、 Germany、 and the customs clearance company of the freight company completes the customs clearance、 and then the express company delivers the goods to the warehouse; This method is less effective than the first one、 but the freight rate is economical.

1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.