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Difference of Amazon FBA and third-party overseas warehouse

1. Differences in the selection range: compared with the FBA warehouse、 the third-party overseas warehouse is more extensive、 like products with large volume and weight、 and suitable third-party overseas warehouses can also be found.


2. Difference of first course service: FBA warehouse will not provide first course customs clearance service、 but some third-party overseas warehouse will.


3. Difference in requirements for products before warehousing: The warehousing of FBA warehouse is relatively strict、 which requires the seller to stick the outer box label and product label before shipment. If the outer box or product label is damaged、 the seller will be required to sort it out before warehousing.


The warehousing requirements of the third-party overseas warehouse are not as high as those of the FBA warehouse、 and they even provide sorting and assembly services before putting on the shelf.


4. Differences in distribution after product warehousing: Amazon defaults to separate warehouses、 while third-party overseas warehouses generally place goods from the same seller in the same warehouse for centralized management.


5. Difference in warehousing cost: Generally speaking、 if the volume of goods is large、 the cost of using the FBA warehouse is higher than that of the third-party overseas warehouse.


6. Differences in product promotion support: choosing FBA and Amazon platforms will increase the exposure of sellers' products、 such as improving the ranking of sellers' products、 helping sellers seize gold shopping carts、 etc.、 which will help improve the flow and sales of sellers' stores.

How to do well in overseas warehouse

1. The market demand of products should be large


This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.


2. Focus on the total profit per unit time rather than the profit of a single transaction


In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.


Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!


This requires our sellers to look at overseas warehouses from a developmental and overall perspective.


For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.

How to find an overseas warehouse issued by Amazon

At present、 most of them will provide a consignment service to better meet the seller's selection、 delivery and other issues、 especially for novice sellers. Of course、 the seller also needs to find a partner to support the delivery of one piece of goods、 so that the goods can be delivered in time.

For overseas warehouses that issue goods on behalf of others、 most of their service types also include export tax refund、 customs clearance、 distribution、 return processing、 return inspection、 overseas after-sales maintenance、 transit service、 and the service of pushing and changing labels.

Therefore、 the option of issuing overseas warehouse on behalf should not be sloppy.

Now let's share how to choose an appropriate overseas warehouse.

Whether there is a mature management system

For sellers、 customers、 goods、 overseas warehouses and information sharing and docking with logistics companies are very important、 so it depends on whether the management system matches the integration needs of their own enterprises、 such as order management、 waybill management、 etc. This is essential for a mature overseas warehouse enterprise.

Whether there is enough storage area and operation capacity

It is believed that we all often encounter the problem of "overseas warehouse explosion"、 which will lead to problems in the peak season turnover. Therefore、 the cooperative overseas warehouse enterprises must have a large inventory and professional operation capacity、 which can largely avoid these problems and enable the expansion of e-commerce sellers.

Whether there is a professional service team

The professional service team can provide cross-border e-commerce sellers with a one-stop service system、 starting from the delivery of goods to overseas warehouses. This can minimize the problems of goods overseas、 and at the same time、 it will be more coordinated and harmonious when connecting with customers.

PS: When selecting overseas warehouses、 we must make detailed adjustments、 such as whether the person in charge of the overseas warehouse has many years of overseas life experience、 and whether he has many years of operation experience in the logistics industry.

Clear billing mode

Not all overseas warehouses are reliable. Some overseas warehouse enterprises will attract you with low prices、 but there are many surcharges behind. Therefore、 when choosing、 sellers must find clear and definite charges and prices、 and there is no ambiguous overseas warehouse.

PS: In addition、 it is necessary to know in detail whether the geographical location of the warehouse is convenient and whether the service team is all Chinese. Because if the shipment is urgent、 most Chinese people accept overtime、 which can increase the processing speed of goods.

 

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