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Digital camera packaging requirements;
1. Outer packaging: carton and packaging better than carton can play a sufficient supporting role
2. Dust-proof and moisture-proof packaging: products without original packaging must be wrapped with wrapping film or placed in ziplock bags/packaging plastic bags to avoid dust or moisture and mildew inside
3. Internal buffer packaging: products with original packaging can be wrapped with bubble film/gourd bubble film before packing; products without original packaging need to use cushioning materials such as air column/pearl cotton, which are fully wrapped and packed.
4. When wrapping multiple items in one package, the items must be separated, and the interval should not be less than 2cm (cardboard, pearl cotton, bubble film, etc. can be used).
5. The item is located in the center of the transport container, and the buffer material is evenly distributed on the bottom, surrounding and top of the box. The items need to be limited in the box, and there is no obvious shaking (the activity gap does not exceed 1cm)
In recent years, digital camera products have been favored by many consumers. On the one hand, due to the gradual rise of tourism around the world, on the other hand, people's requirements for the quality of recording a better life are constantly improving, so the demand for digital camera products is increasing day by day. .
In terms of overseas markets of the SLR camera industry, Japan’s SLR camera shipments were 3,870 units, and 25,900 mirrorless cameras; 40,757 units of SLR cameras and 66,079 units of mirrorless cameras in Europe (the European market has not surpassed SLR cameras for three consecutive months); Anti-82,133 units.
1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
FBA's air transportation process is as follows:
1. Goods preparation: provide goods information、 such as product name、 number of packages、 weight、 box size、 destination and destination consignee name、 address、 telephone、 shipment time、 shipper name、 telephone、 address、 etc.
2. Booking space: the air transport export agency will print the total waybill number、 number of pieces、 weight、 volume and reserve space with the airline according to the designated pre allocation scheme、 flight and date.
3. Warehouse allocation: check the difference between the actual number、 weight and volume of goods and the forecast quantity in the consignment note. The effective use and reasonable allocation of reserved space and crates shall be carried out according to the aircraft type、 crate model、 height and quantity of each flight.
4. Export customs declaration: express customs declaration、 general trade customs declaration、 i.e. tax refund customs declaration、 ATA customs declaration、 etc.
5. Customs clearance: after the customs clearance seal is affixed on the waybill、 it is necessary to sign the waybill at the airline. Only after the confirmation of signing the waybill can the bill and goods be handed over to the airline
01 Large goods are easily damaged during transportation. Due to the characteristics of large goods such as large volume、 high quality and high value、 it is particularly important to ensure the integrity of the goods during transportation. However、 some overseas warehouses will ignore this. For example、 some overseas warehouses will not provide waterproof packaging for the goods、 adopt professional packaging techniques、 and create protective clothing、 which will cause damage to large goods during transportation due to improper packaging protection.
02 Large capital investment and cost estimation. The purchase cost of medium and large parts is much higher than that of small parts、 which has certain requirements for the seller's capital、 selection、 logistics and other capabilities.
03 In terms of logistics、 overseas warehouses are required、 and the logistics cost accounts for more than 30% of the turnover. Due to product weight、 volume and other reasons、 most large products are shipped to overseas warehouses by sea. After platform orders are generated、 they are directly delivered to consumers from overseas warehouses. The logistics cost of large products usually accounts for about 30% of the turnover、 which is reflected in the following aspects: the length of goods exceeds the standard、 extra long surcharges、 overweight products include overweight charges、 product packaging is too large、 and the size does not meet the standard、 which may lead to uncontrolled logistics costs.
