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1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.

1. Whether there is a professional team in China or the destination Country 

Some overseas warehouses are only responsible for the part after overseas warehousing. Once problems occur、 the goods are already overseas、 which is often difficult to deal with. The overseas warehouse service with a domestic professional team will be standardized before the goods are sent to the overseas warehouse. Overseas warehouse opening by HATO can provide cross-border e-commerce sellers with one-stop import and export customs clearance services、 good customs clearance qualifications、 mature customs clearance experience、 fast and efficient、 to maximize the avoidance of overseas problems、 and also to maximize the avoidance of overseas additional costs.

2. Whether the warehouse provides insurance

In recent years、 some overseas warehouses have become more and more standardized. In order to ensure the interests of sellers、 they have begun to provide various types of insurance、 cargo damage insurance、 loss of parts insurance、 delay insurance and other insurance against cross-border e-commerce pain points. The seller has always been in a weak position. Once there is a problem in the warehouse、 these insurances allow the seller to obtain reasonable claims without losing money.

3. Scale and hardware facilities

It is very easy to understand、 a small overseas warehouse has relatively poor stability、 and an overseas warehouse company with a scale of 5K square meters or even tens of thousands of square meters can hardly close down or disappear overnight. The same is true for the hardware facilities. The perfect hardware facilities mean that the overseas warehouse can provide more efficient and mature services.

1. Self built warehouse by the seller

This category is the overseas warehouse built by the seller himself. The advantage of this kind of overseas warehouse is that the seller can control and manage itself and is flexible. The disadvantage is that the seller needs to solve the problems of warehousing、 customs declaration、 logistics and transportation、 and the construction cost and risk of self built warehouse are also large. In addition、 it is difficult to obtain advantageous prices in transportation if the delivery volume is not large.

2. Platform warehouse (e.g. Amazon FBA)

This is a service provided by Amazon itself for sellers. At the same time、 Amazon has many preferential policies for users: for example、 it helps sellers improve the ranking of products on Amazon's pages and become featured sellers. However、 the fees are expensive、 the customer service is not up to standard、 the flexibility is poor、 and it is also very annoying.

3. Third party overseas warehouse (such as Todropshipping fulfillment)

The actual cooperation between cross-border e-commerce and third-party overseas warehouses also falls into two categories.

1. The seller shall deliver the goods to the overseas storage center or entrust the carrier to deliver the goods to the carrier's overseas warehouse.

2. The seller manages overseas warehousing online and remotely.

3. Operate the goods according to the seller's instructions.

4. The system information is updated in real time. At present、 our long-term cooperation is with overseas warehouses of Todropshipping. They have overseas warehouses in Europe and the United States、 which are convenient for delivery、 transit and warehousing. It is a good choice.

At present、 most of them will provide a consignment service to better meet the seller's selection、 delivery and other issues、 especially for novice sellers. Of course、 the seller also needs to find a partner to support the delivery of one piece of goods、 so that the goods can be delivered in time.

For overseas warehouses that issue goods on behalf of others、 most of their service types also include export tax refund、 customs clearance、 distribution、 return processing、 return inspection、 overseas after-sales maintenance、 transit service、 and the service of pushing and changing labels.

Therefore、 the option of issuing overseas warehouse on behalf should not be sloppy.

Now let's share how to choose an appropriate overseas warehouse.

Whether there is a mature management system

For sellers、 customers、 goods、 overseas warehouses and information sharing and docking with logistics companies are very important、 so it depends on whether the management system matches the integration needs of their own enterprises、 such as order management、 waybill management、 etc. This is essential for a mature overseas warehouse enterprise.

Whether there is enough storage area and operation capacity

It is believed that we all often encounter the problem of "overseas warehouse explosion"、 which will lead to problems in the peak season turnover. Therefore、 the cooperative overseas warehouse enterprises must have a large inventory and professional operation capacity、 which can largely avoid these problems and enable the expansion of e-commerce sellers.

Whether there is a professional service team

The professional service team can provide cross-border e-commerce sellers with a one-stop service system、 starting from the delivery of goods to overseas warehouses. This can minimize the problems of goods overseas、 and at the same time、 it will be more coordinated and harmonious when connecting with customers.

PS: When selecting overseas warehouses、 we must make detailed adjustments、 such as whether the person in charge of the overseas warehouse has many years of overseas life experience、 and whether he has many years of operation experience in the logistics industry.

Clear billing mode

Not all overseas warehouses are reliable. Some overseas warehouse enterprises will attract you with low prices、 but there are many surcharges behind. Therefore、 when choosing、 sellers must find clear and definite charges and prices、 and there is no ambiguous overseas warehouse.

PS: In addition、 it is necessary to know in detail whether the geographical location of the warehouse is convenient and whether the service team is all Chinese. Because if the shipment is urgent、 most Chinese people accept overtime、 which can increase the processing speed of goods.