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1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.

The first step of Amazon refers to the process of the seller's delivery from the factory to the Amazon warehouse、 including customs clearance/pre payment of duties and other services.

The cost of the first journey includes freight+tariff. Now the first journey is mainly through express delivery/air transportation+delivery/sea transportation+delivery/railway+delivery. Most of the first journey is through customs clearance+delivery+tariff. Different products have different tariffs and surcharges. The first journey cost varies according to the weight

1. Continental Europe FBA air transportation first trip

The first flight of mainland FBA air transport、 direct flight to Europe from Jinan、 Hangzhou、 Nanchang、 Guangzhou and other domestic cities、 three interceptions and six flights、 six interceptions and three flights、 7-9 days of picking up、 and the overall cargo reference time limit is 7-15 days. It can reach Germany、 France、 Italy、 Spain、 Poland、 the Netherlands、 Belgium、 the Czech Republic、 the United Kingdom and other countries、 with a lifting capacity of 21kg、 unlimited weight、 single ticket express customs clearance mode and fast customs clearance.

2. Hong Kong European FBA Air Freight First Trip

The first flight of Hong Kong European FBA、 the direct flight from Hong Kong to Amazon warehouses in 9 European countries、 including the United Kingdom、 Germany、 France、 Italy、 Spain and other countries、 with a lifting capacity of 21kg、 unlimited weight、 and can carry goods with a total weight of more than 1000kg. Hong Kong - LGG - UPS/GLS extraction、 three cut and six fly、 six cut and three fly、 7-9 working days extraction、 supporting built-in batteries、 supporting batteries and other items.