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1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.

Amazon and overseas warehouse are not contradictory、 on the contrary、 they can complement each other.

Amazon FBA has advantages in order fulfillment、 inventory and distribution. However、 compared with the third-party overseas warehouse、 FBA's storage cost is much higher. It is quite troublesome to return goods and clear up. In addition、 the first transportation cost in the peak season will rise a lot、 and in the peak season、 it will give you problems such as limited inventory and inability to put in the warehouse at one time. While many sellers use FBA as their sales warehouse、 they will choose a reliable third-party overseas warehouse as their secondary replenishment warehouse and return processing warehouse. The overseas warehouse will unpack、 temporarily store or directly send full containers to FBA after receiving the goods.

The biggest difference is:

International air transport is generally from airport to airport. The consignor must deliver the goods to the warehouse at the airport or other places designated by the carrier、 and the consignor must go through the export customs declaration formalities by itself (of course、 if you go to the extreme、 you may ask that you can entrust an agent to do it instead of delivering and customs declaration by yourself、 of course、 you can entrust an agent to do it、 but the cost must be borne by you、 the same principle) The customer shall also go through the import customs clearance procedures when picking up the goods;

However、 international express delivery is almost a door-to-door service、 that is、 after the express company receives the goods at the door、 it directly delivers the goods to the address specified in the waybill until the consignee signs for receipt、 which is considered to be the completion of the service. During this period、 the export customs declaration and import customs clearance at the port of destination are handled on behalf of the express company. Sometimes、 when there are many goods、 the import duties generated at the port of destination are paid on behalf of the express company、 and then collected from the consignee when dispatching.