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In terms of clothing e-commerce penetration, Europe, America and China are relatively close, but there is still great promise in the global market, and the penetration rate of clothing e-commerce in Southeast Asia, Latin America and the Middle East is still not high, and the potential growth rate in the next five years is expected to be relatively fast. Amazon is still in the stage of supporting the clothing category, so there is no need to worry about a particularly large increase in fees on this platform. And under the influence of the epidemic, the sales growth trend will become better, while the customer acquisition fee has decreased, and the profit margin will definitely increase.

If you have sent international postal surface mail packages、 you will know that the advantage of surface mail lies in its wide coverage、 many corners can be sent、 but it can be said to be the slowest logistics、 many times it can not be tracked、 and remember that there is no bottom in the process center. The delivery process of registered mail is more clear、 and it will bear certain responsibility for loss and damage、 so it is faster and safer. In terms of cross-border special line logistics、 it is also of similar significance. For example、 TODROPSHIPPING、 which specializes in e-commerce special lines、 has 5-8 working days for registered express mail to arrive in the United States. At the same time、 tracking inspection is supported. In some countries、 it can be re dispatched twice、 while ordinary mail takes 8-10 working days. Not only can it not be tracked、 but also there is no return or compensation service. When you are in a hurry、 if you cannot find a piece、 you just wait. Of course、 the cost of ordinary mail will be cheaper than that of registration.

It is necessary for sellers of AliExpress to choose overseas warehouse. Why do you say so?

From the perspective of the markets covered by the AliExpress platform、 Russia and Brazil are the main markets for orders. About 60% of the overall order volume of the seller comes from Russia、 and 25% - 30% comes from Brazil or South America、 which happens to be the most difficult regions for customs clearance in South America.

Why choose overseas warehouse?

1. Overseas warehouse sellers can solve the problem of customs clearance of goods. Since it usually takes about a month to arrive in Russia by land transportation from China to Russia、 and also goes through strict customs inspection、 the logistics time is longer. Once the goods have problems、 the loss is not small.

2. Solve the problem of logistics timeliness. Some regions in Russia can achieve the same day or the next day、 which is totally different.

The seller should not want to save costs through overseas warehouse. The seller can sell several dollars more through overseas warehouse、 which is acceptable to customers. Instead、 the seller can achieve higher profits through overseas warehouse.

In addition、 the seller should be informed that the cost of domestic delivery and logistics may reach 500 yuan of freight、 while the cost and freight of 100 yuan of overseas warehouse will be saved a lot.

Therefore、 if the seller of AliExpress has the ability、 he must choose an overseas warehouse to deliver goods、 which can solve many problems for the seller

1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.