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In terms of clothing e-commerce penetration, Europe, America and China are relatively close, but there is still great promise in the global market, and the penetration rate of clothing e-commerce in Southeast Asia, Latin America and the Middle East is still not high, and the potential growth rate in the next five years is expected to be relatively fast. Amazon is still in the stage of supporting the clothing category, so there is no need to worry about a particularly large increase in fees on this platform. And under the influence of the epidemic, the sales growth trend will become better, while the customer acquisition fee has decreased, and the profit margin will definitely increase.

There are two main forms of air cargo: one is through air freight agency、 and the other is directly handled by the carrier to the airline. As the bridge and link between the carrier and the carrier、 air transport can not only act as the agent of the carrier、 but also handle the carrier's cabin、 consignment、 preparation for consignment、 customs declaration、 handover、 etc. on behalf of the carrier; It can also be used as the agent of the airline to receive goods、 book space、 make master waybill、 and issue the shipping documents of the agency.

First、 most air freight forwarders are very familiar with transport links and relevant rules and regulations、 have extensive contact with civil aviation、 customs、 commodity inspection and transportation departments、 and have the relevant conditions for handling transport procedures. At the same time、 air freight forwarders have branches or agents around the world、 which can timely contact and control the whole process of cargo transportation. Airplanes are only responsible for transportation from one airport to another. Therefore、 it is more convenient to entrust an air freight agent to handle import and export cargo transportation than to directly handle it with an airline.

Secondly、 an important business of the air freight forwarder is to act as an agent for centralized consignment. It is about to merge some goods that are transported separately into a batch、 send the goods to the same destination airport with the same master waybill、 receive the goods by the local agent、 and distribute them to the actual consignee after customs declaration. This centralized shipping method can reduce the freight of airlines、 and both agents and cargo owners can benefit from this service (Consol container、 bubble separation、 etc.).

Thirdly、 for airlines、 they can also make profits through agency business. Although the airline company has to pay some remuneration (freight discount) to the agent、 the agent company has organized a number of sources of goods、 contracted a large number of customers、 centrally checked tens of millions of goods、 saved a lot of manpower、 material resources and time、 and further developed the air transport market. At the same time、 both the carrier and the carrier can get convenient and fast value-added services in the whole process from the freight forwarder、 which can not only save costs、 but also improve efficiency and enhance the competitiveness of the industry.

There are three forms of overseas warehouse for cross-border e-commerce: FBA、 self built warehouse、 third-party warehouse

In fact、 managing the overseas warehouse is to manage its own goods and ensure that the goods are sufficient without wasting resources. This requires managers to consider sales data、 costs and other aspects to make full use of the overseas warehouse and help the normal supply of goods.

1. Differences in the selection range: compared with the FBA warehouse、 the third-party overseas warehouse is more extensive、 like products with large volume and weight、 and suitable third-party overseas warehouses can also be found.

2. Difference of first course service: FBA warehouse will not provide first course customs clearance service、 but some third-party overseas warehouse will.

3. Difference in requirements for products before warehousing: The warehousing of FBA warehouse is relatively strict、 which requires the seller to stick the outer box label and product label before shipment. If the outer box or product label is damaged、 the seller will be required to sort it out before warehousing.

The warehousing requirements of the third-party overseas warehouse are not as high as those of the FBA warehouse、 and they even provide sorting and assembly services before putting on the shelf.

4. Differences in distribution after product warehousing: Amazon defaults to separate warehouses、 while third-party overseas warehouses generally place goods from the same seller in the same warehouse for centralized management.

5. Difference in warehousing cost: Generally speaking、 if the volume of goods is large、 the cost of using the FBA warehouse is higher than that of the third-party overseas warehouse.

6. Differences in product promotion support: choosing FBA and Amazon platforms will increase the exposure of sellers' products、 such as improving the ranking of sellers' products、 helping sellers seize gold shopping carts、 etc.、 which will help improve the flow and sales of sellers' stores.