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In terms of clothing e-commerce penetration, Europe, America and China are relatively close, but there is still great promise in the global market, and the penetration rate of clothing e-commerce in Southeast Asia, Latin America and the Middle East is still not high, and the potential growth rate in the next five years is expected to be relatively fast. Amazon is still in the stage of supporting the clothing category, so there is no need to worry about a particularly large increase in fees on this platform. And under the influence of the epidemic, the sales growth trend will become better, while the customer acquisition fee has decreased, and the profit margin will definitely increase.

1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.

01 Mature management system: the information connection between customers、 commodities、 overseas warehouses and logistics companies is very important. It is important to choose the system that meets the order integration needs of your own enterprise. For overseas warehouses、 the maturity of the system is the key to the maturity of overseas warehouses.

02 Warehouse area and operation capacity: the problem of overseas warehouse explosion and poor turnover also occurs frequently in peak season. Therefore、 companies with large inventory and operating capacity can also avoid these problems to a large extent.

03 Whether there is a professional team in China: An overseas warehouse service company with a domestic professional team will master the specifications before the goods are sent to the overseas warehouse、 so as to avoid problems overseas to the greatest extent、 and also better avoid problems overseas、 and better communicate and coordinate with customers.

04 Whether the overseas warehouse team is a local team: especially whether the person in charge of the overseas warehouse has many years of overseas life experience and many years of operation experience in the logistics industry. Each country and region will have different rules、 understand the truth、 and grasp the cost and risk.

05 Service items: In addition to providing overseas warehousing services、 are there any other sophisticated and comprehensive services? Companies with more comprehensive services will save you time and worry、 and make your turnover more flexible.

06 Whether customers will be selected: the warehouse itself is clearly positioned、 and any customer will receive overseas warehouses、 which will pose high risks. If any problem occurs in any link、 even one customer's problem will affect other customers. Therefore、 it is more reassuring to know how to refuse customers' overseas warehouse.

1. Self built warehouse by the seller

This category is the overseas warehouse built by the seller himself. The advantage of this kind of overseas warehouse is that the seller can control and manage itself and is flexible. The disadvantage is that the seller needs to solve the problems of warehousing、 customs declaration、 logistics and transportation、 and the construction cost and risk of self built warehouse are also large. In addition、 it is difficult to obtain advantageous prices in transportation if the delivery volume is not large.

2. Platform warehouse (e.g. Amazon FBA)

This is a service provided by Amazon itself for sellers. At the same time、 Amazon has many preferential policies for users: for example、 it helps sellers improve the ranking of products on Amazon's pages and become featured sellers. However、 the fees are expensive、 the customer service is not up to standard、 the flexibility is poor、 and it is also very annoying.

3. Third party overseas warehouse (such as Todropshipping fulfillment)

The actual cooperation between cross-border e-commerce and third-party overseas warehouses also falls into two categories.