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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
Consideration factor 1. Whether the expected delivery time of the goods is consistent with your own requirements
Although the Japanese special line is a good transport scheme for goods to be delivered directly from the current region to the destination、 the main means of transportation and specific driving routes used by the Japanese special line developed by different logistics enterprises are not identical. Therefore、 when choosing the special line in Japan、 enterprises need to confirm the expected delivery time of goods to the logistics enterprises that provide the route in advance. If they find the special line that takes a relatively long time to transport goods、 they should try to avoid it.
Consideration 2. Whether there will be additional costs after the goods are delivered to the destination
Because the charging standards and cooperation process rules of logistics enterprises corresponding to different Japanese special lines are not completely consistent、 some logistics enterprises even require the pickup person to pay a certain service fee after successfully delivering customers' goods to the destination. Therefore、 when choosing the Japanese special line、 the enterprise must understand the charging system from the logistics enterprise in advance、 including whether there will be additional charges during the delivery of goods or after the goods are delivered to the destination、 so as to avoid the impact on the process of goods delivery due to the lack of consensus on costs.
In 15 years、 AliExpress has started the overseas warehouse project、 but this overseas warehouse is a cooperative third-party overseas warehouse. There are also introductions about overseas warehouse services on AliExpress's official website、 and you can also contact Taobo's supply chain.
For sellers、 the platform will give different support to overseas warehouse sellers
1) The flow must be inclined
2) Overseas warehouse sellers default to local return and exchange service、 which is also a better buyer experience
3) The setting of freight template allows you to set local delivery、 which is more reliable and preferred for buyers
Overseas warehouse itself also has many advantages: low scale effect、 low cost、 fast delivery of local return and replacement、 good buyer experience、 no congestion in peak season、 no impact of customs clearance、 buyer experience、 expand sales categories、 large goods can also be managed by warehouse and handled by a third party、 simple operation、 and platform traffic tilt
