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America is a country on wheels. The automotive product market continues to have bright spots, and many are still growing! North America experienced a rare winter in history last year, and demand increased significantly. Now planning to stock up and sell in winter, the time is just right.
Todropshipping focuses on cross-border e-commerce services, providing services such as international express delivery, international parcels, international special lines, and overseas warehouse agency services. It has professional channels to provide solutions for special items. It can provide one-stop services such as cross-border e-commerce purchasing and purchasing, warehousing and packaging, warehousing and shipping, overseas warehouses, COD payment collection, overseas warehouse returns and label replacement.
In 15 years、 AliExpress has started the overseas warehouse project、 but this overseas warehouse is a cooperative third-party overseas warehouse. There are also introductions about overseas warehouse services on AliExpress's official website、 and you can also contact Taobo's supply chain.
For sellers、 the platform will give different support to overseas warehouse sellers
1) The flow must be inclined
2) Overseas warehouse sellers default to local return and exchange service、 which is also a better buyer experience
3) The setting of freight template allows you to set local delivery、 which is more reliable and preferred for buyers
Overseas warehouse itself also has many advantages: low scale effect、 low cost、 fast delivery of local return and replacement、 good buyer experience、 no congestion in peak season、 no impact of customs clearance、 buyer experience、 expand sales categories、 large goods can also be managed by warehouse and handled by a third party、 simple operation、 and platform traffic tilt
Overseas warehouse is one of the distribution channels of cross-border e-commerce. The use of overseas warehouse allows unlimited expansion of the seller's product categories. Some products have a long service life and do not belong to FMCG、 but there are restrictions on the market demand、 the formation of scale、 and the sales in overseas warehouse. The product categories in overseas warehouse can be expanded indefinitely. And the overseas warehouse is not only used for storing and transporting goods. What service function does the overseas warehouse have? Today、 let's talk about the five functions of overseas warehouse.
1. Return and replacement services.
Generally、 multinational e-commerce sellers will inevitably encounter many problems、 such as account closure、 product failure to go on sale、 wrong SKU label、 etc.、 so they can use the overseas warehouse delivery mode to provide services such as return、 exchange、 and label change、 so that the product can gain value again and avoid loss of goods.
2. Value added services.
When using FBA、 the seller can simultaneously use overseas warehouse services to replenish goods nearby、 minimize transaction costs and reduce transaction risks. In addition to FBA transit、 overseas warehouses can also provide value-added services for sellers、 such as warehousing inspection、 goods putting on shelves、 inventory management、 order receiving、 order sorting、 order review、 multi-channel shipment、 etc.
3. FBA replenishment service.
Cross border sellers can place part of their goods in overseas warehouses. When they find that the FBA stock is insufficient、 they can immediately replenish the stock from overseas warehouses. This process does not require an appointment. It can ensure that the warehouse is not arranged in the peak season. This operation method can save a lot of freight costs.
4. Overseas warehouse issues one piece.
The Seller shall prepare the products in batches from home to overseas warehouse、 and then the staff of overseas warehouse shall check and put them on the shelf. When a buyer places an order、 the Seller only needs to issue a delivery order in the overseas warehouse management system、 and the warehouse staff will implement local delivery service in accordance with local instructions.
5. FBA transit、 FBA transit and FBA transit services.
In most cases、 the FBA is used in combination with the third-party overseas warehouse、 stock goods in the overseas warehouse first、 forward (replenish) the FBA regularly or irregularly、 and handle the return and replacement of goods from the overseas warehouse while delivering goods from the FBA.
1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
